TREASURE Strikes Gold Signs Epic Contract with Columbia Records

YG Entertainment announced today that the dynamic group has inked a partnership contract with Columbia Records, a heavyweight American record label. With this exciting collaboration, TREASURE is ready to dive headfirst into the North American music market, armed with their upcoming second full-length album, “REBOOT.” It seems they’ve found a map to success, and X marks the spot!

The lowdown: Columbia Records, known for its deep roots and remarkable achievements in the music industry, is a local label under the prestigious Sony Music Entertainment umbrella. They’ve earned their stripes by working with some of the biggest names in K-pop, adding their Midas touch to elevate artists’ careers. Now, it’s time for them to join forces with the shining gems of TREASURE.

With the support of Columbia Records, TREASURE can expect a treasure trove of promotional opportunities and localized campaigns to bolster their presence overseas. From widespread album distribution to extravagant marketing endeavors, this partnership promises to give TREASURE the golden ticket to captivate new audiences and conquer the hearts of fans worldwide.

But that’s not all! Adding a touch of excitement to their already sparkling journey, TREASURE recently unveiled a new unit known as T5. Consisting of Junkyu, Jihoon, Yoon Jae Hyuk, Doyoung, and So Jung Hwan, this fabulous five-pack is making waves with their debut song, aptly titled “MOVE.” It’s safe to say that TREASURE is on the move, and they’re taking the K-pop world by storm!

So, mark your calendars and keep your eyes peeled for TREASURE’s highly anticipated comeback in August. With their ship set sail towards North America, who knows what kind of riches they’ll uncover along the way? One thing is for certain: the music industry is about to witness a treasure hunt like never before.

Written by

Rajat Mehta

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